Organizations regularly trace the activities of the people who log into their websites. This is because data and analytics provides them with all categories of information concerning what their clients want from their business. However, most customers would wish to be given a direct interview rather than this information being collected behind their backs. This data is concerned with client feedback (Park & Calamaro, 2013).
This information collected especially using cookies helps organizations to understand the reasons behind the actions of people. The reasons why many people use one particular feature many times in comparison with a different feature.