Importance of Newspaper
The newspaper has been an important part of our daily life for several centuries. It has been a means in which the public learn the important events that are occurring around us.
Ancient Rome Newspaper
The earliest newspapers date back to the Ancient Rome where it was used to convey important announcements through carvings in stone tablets and placed in highly populated areas where Romans could be informed of critical announcements.
Evolution of Newspaper
In the past twenty years, newspapers as one of our cultural media industry have undergone numerous changes that have drastically altered the way newspaper content is generated, edited and consumed. These changes are universal, and Australia is not insulated from the changes. The changes in the newspaper have have been due to technology advancement, ownership changes, changing demographics and government policies. The following essay is a look at the changes in the newspaper industry in the last twenty years, how it might change in future, the influencing factors and their roles, and how media convergences (with technology) look like for this industry.
Convergence and the future Outlook
There is a general believe that the newspaper industry will have to rethink much of what they do to survive (Miller & Poling, 2015). Therefore, there is a call for convergence of the various pillars of the media industry to ensure continual survival. The convergence could place technology at the center of the new outlook with creating content that can attract the new generation of readers and keep them engaged. The future of the media industry involves finding creative solutions that will pull the young generation to a new medium that they can align with, for example, there has been a shift towards social providing an opportunity that points the way to a viable newspaper future.